The TAG Heuer Connected made news when it launched in late 2015, both because it showed a traditional watch maker getting into smartwatches and because of its $1,500 price tag. We haven’t heard much about the device since, but now TAG Heuer’s CEO is talking about Connected sales and its successor.
TAG Heuer CEO Jean-Claude Biver has revealed that in the 14 months following the Connected’s launch, there have been 56,000 units sold. That’s nearly triple the 20,000 units that TAG Heuer expected to sell, and it’s a pretty impressive stat considering the Connected’s price, the still-young smartwatch market, and the fact that you aren’t going to keep an expensive smartwatch for decades like you might a mechanical watch.
Biver went on to share a few details about the Connected 2, which is expected to arrive in 2017. The watch will be powered by an Intel processor and will offer features like GPS, improved battery life, and a better display. Biver also mentions payment functionality, which hints at the inclusion of NFC and Android Wear 2.0.
The TAG Heuer CEO also says that the Connected 2 will be available in a smaller size as well as a larger one than before.
Biver says that the new Connected watch will arrive in May and that he expects to sell 150,000 units. There’s no word on pricing, but with the original Connected being priced at $1,500, don’t be surprised if the Connected 2 costs at least as much.
Obviously the $1,500 TAG Heuer Connected isn’t for everyone, but it’s good to hear that the device is doing well and that TAG Heuer is planning a successor. It shows that there is a market for smartwatches, including high-end luxury models, and the fact that TAG Heuer has had success with the Connected could convince other luxury watch makers to get into the smartwatch game.
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