Google Home Max

In our small studio apartment, there are now four Google Cast-enabled devices: the Google Home, Google Home Mini, Chromecast Audio and now, the Google Home Max, a smart speaker with so much power packed inside that most folks should honestly be scared to turn it up all the way. (But of course, we did, and it was awesome.)

This US-exclusive, $399 plus-sized speaker comes bearing Google’s minimalist aesthetic and delivers a resounding punch to your wallet, then does the same to your living space with premium sound that’s really hard to poke with holes.

This might not sit well with the audiophile community who will scoff at what’s offered here (you can load up on a high-quality receiver and some bookshelf speakers near the cost of the Max) but Google’s commitment to excellent sound delivery and support for high-fidelity file types, like FLAC, LPCM, HE-AAC and more is second-to-none. 

As always, it all falls back to the source to dictate how the end result will sound. But even with music streaming over Google Play Music, it sounds luscious enough to justify its cost.

Google Home Max price and release date

The Max debuted in the US on December 11 for $399 (around £300 / AU$510) and as of May 16 2018, it has finally made its way to Canada. Though, it's not making its way outside of North America just yet.

It was a similar story when the original Google Home was first announced. Like the Max, the speaker was originally exclusive to North America, before making its way to other territories after around six months. 

Although a day-in-date release worldwide would be preferable, we hope that people in other territories won't have to wait long to see the Max released. 

Design

The Home Max is a product that looks like it comes straight from Libratone or Bang & Olufsen’s catalogue. In a few words, it’s massive and nondescript. But between the muted mesh grille and off-white chassis, the almost total absence of style here, oddly enough, makes it super stylish.

Sitting next to the Google Home and Home Mini, the Max is massive. At 11.6 pounds and coming in at the size of, well, a big speaker, you can tell that the Home Max is clearly the biggest, most powerful speaker in the family. 

It can stand vertically oriented or horizontally without fear of scuffing your furniture thanks to the included magnetic resting pad, a fantastic idea that brings surprising versatility to the Max should you need to shift it around your living room. And, cleverly, the speaker’s touch controls adapt to the orientation that you’ve selected: Sitting horizontally, moving your finger left to right increases the volume. But if it’s sitting upright, it flips the motion so that moving your finger down toward the surface will quiet it. 

Like the other Google Home products, the Max contains an array of lights that shows when you utter “Hey Google” or “OK Google”. But if you’re looking for other showy design elements, you won’t find them, except for the six far-field microphones planted around the Max, as well as its rear-facing ports – the latter of which you can find in spades. 

Around the back, you’ll find a switch to toggle the microphone and a spare USB-C port for charging, say, your Pixel 2 or any other compatible device. As we saw at Google’s October 2017 event, the Home Max can use a USB-C to Ethernet dongle to put together a more reliable wired connection. There’s also a trusty 3.5mm jack to satisfy those who have analog devices to hook up.

Performance

Google has seemingly satisfied the audio-hungry masses with its Home (capable of surprisingly good audio throughput) and Home Mini (decent, but fits in best alongside other Cast-enabled speakers), but with a name like “Max” it’s new speaker is gunning for a particular crowd of music lovers.

In order for the Max to be worth it, it must not only be able to deliver the same Google Assistant that we know and (mostly) love, but it then has to get loud as heck while sounding good in the process. 

The good news it that, as long as you have the physical space and budget for it, this speaker passes with flying colors - sound comes through with a rich, layered quality from the moment that it’s plugged in.

But what about those of us who live in smaller apartments? Is the Max too powerful for us?  Small spaces are actually the perfect place to try out Smart Sound, Google’s algorithm that allows the speaker to automatically tweak equalizer settings to push out the best sound depending strictly on what the layout allows for, as picked up by its internal microphones.

If this sounds familiar, it’s because it’s reminiscent of what Apple talked up with its Apple HomePod. Though, it’s worth mentioning that there’s no audio chime to let you know when the speaker has been calibrated, so how does one tell if and when Smart Sound has triggered? We haven’t figured it out, but so long as the tunes are sounding right, it seems to have done its job.

Both at quiet and loud volumes, it’s expertly tuned in such a way that the highs and lows in the mix never trip over each other. The sound fills the room, especially if you have other Google Cast-enabled speakers to help out. But even by itself, it’s plenty strong enough to bring the party – even if it’s not capable of 360-degree sound like the Apple HomePod.

Using the Home Max requires your voice to call up the tunes, or you can do things strictly on your iPhone, Android device or tablet by tapping the Cast button in your favorite streaming app. Thankfully, with it being a Google Assistant-driven product, we’ve had success issuing commands to the Max at normal speaking volumes while it’s piping loudly.

Verdict

When it comes to stuffing an small apartment with Google Home devices, is too much of a good thing bad? As the Google Home Max proved to us, the answer is no.

Although absolutely massive, it makes for a surprisingly versatile addition to a space of any size, thanks to its balanced, awesome sound delivery and Smart Sound function that helps it adjust to any environment you set it in.

Google’s big speaker is more elegant than it has any right to be, what with clever touches like the moveable resting pad and orientation-friendly touch functions. It’s also appreciated that its looks stand out if you choose to notice it, but blend into the scene during everyday use.

The main point working against the Max? Its price. At $399, most people might instead be better suited purchasing a Google Home, then maybe supplementing it with a soundbar equipped with a Google Chromecast Audio. But then again, if you’re serious about audio, you’re already aware that $399 isn’t anywhere near the high ceiling set by audiophile-grade equipment.

Of course, sad as it is for our overseas audience, the Google Home Max is currently only available in the United States. That being said, we’d feel good about betting big on it coming to other regions in 2018. 

• Here's everything you need to know about Google Home Mini

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