Thursday 26 April 2018

Amazon raising Prime membership price to $119

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Heads up, Amazon Prime customers: the service is about to get more expensive.

Amazon has announced that it will increase the price of an annual Prime membership in the U.S. on May 11. On that date, the price of Amazon Prime will increase from $99 per year to $119 per year. 

This higher price will apply to current Amazon Prime customers starting with renewals starting on June 16.

The change is notable because it's the first time that Amazon has increased the price of its annual Prime membership in four years. You get a lot with a Prime membership, including access to Prime Video and Prime Music streaming, the ability to borrow ebooks through Prime Reading, two-day shipping, free same-day delivery and Prime Now two-hour delivery in eligible areas. Considering all of that, Amazon Prime will still be worth it for a lot of people, but there will probably be some customers upset about the price increase as well.

What do you think of this price increase? Are any of you current Prime members planning to cancel because of it?



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