In mobile tech we have come to expect that most gadgets will come with various amounts of storage offered, and that the amounts of storage will typically double with the next tier. So if a devices base storage starts out with 16GB, the next tier would offer 32GB; 64GB would be the next logical step, and if a device is powerful enough it may even offer 128GB or 256GB of internal storage these days. Most manufacturers follow this sequential order.
However, recently there has been one notable exception to this model: Apple.
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