Monday, 16 November 2015

Pandora will acquire fellow streaming service Rdio for $75 million

Pandora logo

There’s some consolidation coming to the music streaming market.

Pandora has announced that it has agreed to acquire “several key assets” from Rdio, an on-demand music streaming service. Pandora will pay $75 million for Rdio’s technology and intellectual property, and Pandora will also bring several Rdio employees onto its team. Pandora notes that it’s not acquiring Rdio’s operating business, just its technology and talent.



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