iTunes is bloated. On iOS, it’s split up into various apps — Music, Videos, iTunes Store, Videos, Podcasts, iBooks, Photos — but on the Mac and on Windows, you can still manage all of these things via one gargantuan iTunes app.
Having all of this functionality makes iTunes slow and not all that user friendly leading to many user complaints. While Apple has done its best to reduce the heavy burden placed on iTunes with wireless device syncing and iCloud, many users understandably still search for an iTunes alternative an easier way to manage their iOS devices on the desktop.
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