Wednesday, 3 December 2014

How invested are you in your platform’s ecosystem?









When I first started using smartphones some 4 or 5 years ago, I was bright-eyed and bushy tailed about all of the possibilities that my smartphone had in store for me. I had a Samsung Galaxy Vibrant, and although I didn’t really know my right from my left when it came the key differences between Android and iOS, I did know that like the iPhone (which I had never had the opportunity to use) Android also had apps. What’s more is that, at the time, many had praised Android for the amount of free apps in their market.











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