In this industry it seems like anything could change at the drop of a hat. What might be considered “great specs” for a phone one month may be considered obsolete by the next. That super fun new game that all of your friends and their moms are playing will be forgotten about by the next week. The OEM that clearly has a leading edge on the industry might make a couple of bad decisions that plummets its reputation straight to the bottom from one year to the next. Alternatively, maybe the OEM makes a change for the better and begins a (much slower) descent to the top.
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