Google’s Project Ara has been well underway for quite a while at this point. What started out as a kickstarter idea under the name “Phonebloks”, a concept for a modular smartphone, quickly turned into a real, full-fledged project under Google’s wing. Although there’s no way to be certain at this point whether Project Ara (or modular smartphones in general) will be a success or a flop, it’s hard not to get excited about the idea that we will finally be able to pick and choose which parts of a smartphone are important to us personally.
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